Content that does not pay you back is usually nothing but a load on your head. Isn’t it? YouTube, the world’s second largest search engine which has been flawlessly helping people convert their creativity into money, has recently updated its policies. These policies concern the application’s monetization services which has affected the creators the most. Though these changes are not very difficult to abide by, they are noteworthy. The significant growth in the YouTube market has pushed owners to make strict policies for the creators.
The New Way to Monetize YouTube videos
With the beginning of the year 2022, YouTube began updating its policies relating to videos. The creators were later on informed through mails about this mishap of the century. The only reason monetizing policies are not coming out as positive is because it pays least attention to the interests of the content creators who are certainly a very important part of the whole process. Anyways, let’s take a look at the changes made by this social media shark.
● Applicant of the YPP
Have you heard of the YouTube partner program? As per the new policy, every creator who intends to monetize their content must be eligible and should have applied for the partner program. If the creator is rejected and is not involved with the program, their videos would not be monetized in any condition.
● An AdSense Account
Never heard of an AdSense account? As per YouTube’s new policy on monetization. You as a creator have to create an AdSense account which will allow you to be paid under the application’s partner program. After you have created the account, make sure to link it with your YouTube account or channel. Click here to find how to create an AdSense account.
● Watch hours and Subscribers
Under this addition, any creator who wishes to monetize their video must have a record of at least 4000 watch hours for the past 12 months as well as 1000 or more subscribers. This criteria has ruled out a lot of creators since forever but with the invasion of YPP and its eligibility criteria, things are getting harder.
● Ruling out spaces and fake growth
The new policies are also paying a heed to what kind of content can be monetized. In addition, you must not fake your YouTube growth or else YouTube might as well throw you out of the place.
Effect of YouTube monetization policy on creators
● Ruling out small creators initially
With the YouTube Partner Program, YouTube has single handedly ruled out the small creators from competition. They have to now add advertisements in their videos without knowing and cannot monetize their content until they pass the eligibility test. So, how can one get required Watch Hours and Subscribers? Well, you can google search for the term buy YouTube Views and many trusted sites will come up with affordable packages. Choose the right package to get your channel monetized.
● Ads are mandatory, can harm Views
As per the updates, inserting advertisement in a video would no longer be the authority of the creator. YouTube has mandated advertisements and the power rests with the brands. This approach can harm small or new creators who want disruption free content for their viewers to establish an audience.
● Ad revenue won’t go to creators
Even if you have got an advertisement and it earns well, you are not getting a penny for it. The updates inform that any revenue generated from the ads will not be shared with the video owners. It will be added to the YouTube fund.
● Loss of ads among popular channels
What’s wrong with popular influencers? Not much but since the platform has now availed advertisement facility on every possible video. There is a possibility that popular channels might lose their ads. It is so because the brands can now put their ads to target a particular consumer base.
Conclusion
The recent updates, to be precise, are more like adding salt to the injury. YouTube is a challenging deal for any new creator and things will be now more difficult with the new policies. The application owners are undoubtedly making an attempt to create more funds from the platform, it would be better if they had a more thoughtful approach. The updates mentioned have surely added to the painful journey of YouTube creators and now it is going to be a hard journey. Nevertheless, we are always rooting for you!
