Digital technology has quickly become a staple of Thai life, opening up opportunities for both consumers and businesses alike. From e-commerce to telemedicine, digital tech is rapidly reshaping Thailand’s business landscape. Let’s examine its transformation.
However, rural regions in the country still experience difficulty accessing high-speed internet and digital services; therefore a holistic solution must be employed in order to address this gap. This Blog Will Show You About The New Digital Technology in Thailand
E-commerce
Thailand’s internet penetration, improved connectivity and robust digital economy all play a significant role in driving e-commerce growth in Thailand. Consumers are spending more money shopping online for clothing and consumer goods; both categories being particularly popular purchases.
Thailand is seeing increasing internet and mobile phone use, improved logistics and payment systems fuel e-commerce activity, with cross-border sales making up half of total e-commerce expenditure in Thailand. Lazada, Shopee and 11street, which are all international companies, currently rank as Thailand’s three primary e-commerce platforms.
Brands looking to gain an edge should consider combining their online and offline marketing strategies in order to provide an unparalleled shopping experience. Leveraging local talent such as Pomelo’s own clothing production or biotech expertise for natural skincare or cosmetic production could provide them with an edge in the market place. Such local products could become strong selling points.
AR/VR
AR and VR (augmented reality and virtual reality) markets are projected to experience explosive growth between now and 2030, reaching $1 trillion in total revenue. Although these technologies play a vital role in innovation and economic expansion, many people do not fully grasp how they work or what benefits they bring.
AR is applicable across many industries, from medical training and patient care to education and engagement. Surgeons can utilize AR for practice without endangering patients. Furthermore, this technology is being implemented into education as it enhances learning experiences while engaging students.
PwC recently published a report showing that AR is outpacing VR in Thailand’s market. This can be partly attributed to affordable mobile devices compatible with AR; unlike VR headsets which must be worn over the head in order to experience it, which are unavailable everywhere augmented reality can easily be accessed on phones and tablets. Accordingly, PwC predicts the AR market will soon surpass VR.
Smart Cities
The Smart Cities agenda holds immense promise for global development. It can assist cities in addressing governance challenges common to urban environments while simultaneously making use of technologies and more data to become smarter. But its adoption mustn’t become confused with “smartness.”
Government efforts are being used to advance this agenda through the Digital Economy Promotion Agency of Thailand (known internationally as depa) and Smart City Thailand Office, providing potential investors with an attractive package of incentives that include tax benefits, tech sandbox testing platforms for novel technologies, as well as incubation/acceleration programs tailored specifically for cities/solution providers.
The depa approach to developing smart cities provides a framework of seven core smart pillars: environment, economy, mobility, energy usage and living conditions as well as governance. However, some experts are worried that implementation is limited and citizens do not receive meaningful participation in shaping or benefiting from how their cities are being developed or for whom.
Artificial Intelligence
Artificial intelligence (AI) can be an invaluable asset in assisting Thailand to address many of its developmental challenges. AI improves healthcare delivery, lowers carbon emissions and bridges educational divides while simultaneously increasing productivity and social development. When used improperly however, AI may have negative repercussions.
If an AI system collects personal data and produces biased outcomes, this could violate Thailand’s Data Protection Act (PDPA) and anti-discrimination laws. Furthermore, any decision-making by such an AI system that affects human life would likely fall within the purview of Thailand’s Computer-Related Crime Act B.E. 2550 (2007) and its amendments.
Thais appear largely welcoming of AI technology despite its potential hazards; most believe their employers and CEOs will assist with digital upskilling efforts; others feel confident they’ll receive compensation for new skills required to work with AI systems – helping the country establish its own ecosystem to promote growth in this new economy.
