Roofing SEO can increase website traffic to your company by hundreds, if not thousands, of potential customers a month. A certain “search volume” is associated with each of the most popular roofing keywords. For example, searching for a “roofing company” could produce 140 monthly visitors during hurricane season. The same is true for searches for “roof repair” or “best roofing company.” Over time, this can add up to several thousand visitors a month.
Another SEO strategy is to optimize your website for local searches. The main focus of roofing SEO for a single location should be the homepage, but if you have multiple locations, you should pay particular attention to your location pages. The location pages should be SEO-friendly and contain comprehensive information. Another overlooked SEO strategy for roofing businesses is website architecture. A well-designed sitemap will give search engines an idea of how the website is structured and what pages are most important.
SEO for roofing websites involves various factors, including keyword research. First of all, you should use keywords that describe your services. Your keywords should be unique and relevant to your business’s offerings. The search engine crawlers will recognize your website as an authority in this area. The more relevant the keyword is, the more likely that people will find your business. This will increase overall visibility and increase your yearly profits. This is the foundation of successful roofing SEO.
Lastly, SEO is free. While SEO takes some time to implement, it will ultimately help you grow as a roofing contractor. Unlike pay-per-click advertising, SEO will bring you a steady stream of leads for life. Unlike paying for ad space, the free leads from SEO will come to your company on autopilot. In addition, if you use roofing SEO, you will also be able to increase the value of your brand without spending any money.
The next step in SEO for roofing companies involves making your website mobile-friendly. In recent months, Google has been focusing on the user experience, and if your website is not mobile-friendly, it won’t rank well on the search engine. Your website needs to load quickly on all devices, and the phone number on your site should be clickable. You should also optimize your images to make it easier to get your website ranked on search engines.
Another important aspect of roofing SEO is building links. Search engines treat links pointing to a website as votes in a popularity contest—the more links from quality websites, the higher your ranking.
Local SEO for roofing contractors involves incorporating local keywords into your website’s content. Local SEO helps your website appear in local SERPs such as Google Maps and Local Map 3-Pack. A roofer’s Guild SEO plan also includes local SEO. The website’s optimization should consist of local keywords and optimize the Google My Business listing. Local listings typically rank high in local SERPs because they have the most reviews and engagement.
SEO is the best long-term investment for a roofing company. Paid search, door knocking, and inbound marketing provide the paycheck today, and profits can be reinvested into an SEO campaign for roofing companies. The benefits of SEO for roofing companies are incomparable. So, how do you benefit from SEO for your business? Listed below are some of the benefits of using roofing SEO. And remember always to make sure to check out the company’s track record before hiring an SEO agency.
Ranking for local roofing keywords is essential for your roofing company. You can also consider hiring a professional agency for your work. Jumpto1 is a great agency that provides roofing SEO services to all roofing businesses. A national SEO campaign will boost rankings across the nation and will benefit your business more than local SEO. The goal is to gain a higher domain authority than national competitors. The higher your domain authority, the better your ranking for the various seed keywords that make up your local SEO strategy. Many different SEO strategies can help your roofing business reach national-level rankings, but the most important is creating a local SEO strategy.
Social media profiles and links to your social media pages will reinforce your brand and make it easier for your prospective customers to get in touch with you. Social proof is important because it shows people that your roofing company is realexpertise and years of experience. Positive reviews will increase the trust factor of potential customers and make it easier to sell your services. It is important to note that blogging is an excellent way to increase website traffic and ensure that your online presence is successful.