Dear shop owner you are my love once and I love to come and shop at your store again and again. I am happy with the company you provide in terms of order management process flow. Friendly staff and knowledgeable staff you always made my day. And I will reward you by spending more money than I intended in your store.
A love affair that no one else is responsible for destroying but you
It all started when the term digital shopping entered our lives. It is beautiful and comfortable. And I saw how it made my life easier. I started tricking digital stores. Because they let me go whenever I want. And I can access it from anywhere in the world. Changes are coming in the world of retail. And I’m sure you saw that coming…
You are slow to adopt and fall asleep to new trends as the digital world around you evolves rapidly. You let a new player come out and the result is £8,000. An Amazon gorilla is staring at you and scaring you. There is nothing you can do to stop them except to hate them. But you have learned nothing from this lesson. And you are still too slow to change adopting new technology. It’s unfortunate that taking the easy way out and running a business by closing stores and chasing the best people is the only competitive advantage you have in competing with the digital retail giants. To me, is this a miserable road to disaster? Call it pain extension.
You start by simulating the idea of being slim and your only strategy is to replace in-store sales with digital sales. So you create your digital storefront. But you don’t know what it takes to open a digital showroom. This is new to you. You have the money and resources to build a beautiful website. But don’t know how to deliver a great digital shopping experience? You will struggle and fail In a way, I want to master Snapchat, but I don’t know. It’s too late for you, you’re always late! You are now on a miserable death sentence.
It all happened because you took me away from you during the transition to the digital age. You took the cause for me to visit the store and buy your stuff. You forgot that it was your amazing customer service team that drew me to you. You immediately cheer me up when people don’t coin that term and associate it with millennials. You have discouraged me from going into your store much. You deliberately created barriers with no one on the ground to serve me. support me You’ve got my friendly crew trained to please me and please you. The result is long ugly lines and enormous deaf stores that no one cares about. You’re trying to push me to stop shopping online so you can save a little more money by reducing the number of employees there to keep customers happy. You left me alone I was lost and disappointed I was rediscovered by digital giants like Amazon who gave me the digital shopping Kool-Aid all the time. Experience a new user experience I think I don’t need you anymore.
But we all forget that shopping is based on personal experience and happiness. People do business with friendly people. That’s why 90% of shopping is still done in physical stores. Because you fired me and took the friendly staff who were there to give me great service and smiles. I had no choice but to go elsewhere.
Amazon and other digital giants know this basic principle and they don’t want to repeat the same mistakes you do. They know that they can only grow by selling their digital store. They are now coming to your place and opening brick-and-mortar stores and delivery hubs. They still make up 90% of people who shop at brick-and-mortar stores and are likely to continue shopping for years to come. They want to connect with buyers so they have a chance to see, touch, and feel the item before they buy. And get a new personalized experience Trust them to take advantage of their cross-channel benefits by offering them the best digital and physical shopping experience. This was once your greatest strength and you did a great job of making me happy and satisfied.
