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How Roofers Can Boost Their Search Engine Ranking in 2023

Advertising in the Yellow Pages is no longer the only method of marketing a roofing company. In this article, we’ll share some proven techniques for drawing attention to your roofing business.

How to Improve Local Roofing SEO in 5 Steps

You may be wondering, “How do I get to the top spot?” when you see competitors in the roofing industry at the top of search engine listings. Even though there are many factors that affect search engine results, local roofing SEO is one of the most crucial—especially when you’re promoting your company in a region where there is a lot of competition. Learn how to apply this strategy to raise your business’s ranking on search engines. 

While you’re here…

Insurance is a crucial aspect of running a business, as it helps protect you and your company from potential risks and liabilities. As a roofing contractor, it’s important you have the right insurance coverage to protect yourself from any accidents or damages that may occur on a job site. Insurance for roofing contractors can vary depending on the industry, and for example, insurance for roofers may have different requirements and coverage options compared to other types of contractors. It’s important to do your research and consult with insurance professionals to determine the appropriate coverage for your specific business needs.

SEO for Roofers

Local search engine optimization (SEO) is a marketing strategy used by companies to advertise their services to nearby clients. You can think of it as a modernized phone book. Algorithms, which are mathematical formulas, are used to rank search engine results based on how closely a company’s website or page matches the customer’s search query.

How can you then increase the likelihood that Google, Bing, and other search engines will identify your roofing company as the solution a nearby client needs?

1. Pick regionally relevant keywords.

The content on your website and in your social media channels must use location-based keywords if you want to dominate the roofing pack in search results.

You can look up local roofing SEO terms using free services like Google Keyword Planner and Keyword You can begin by coming up with a simple list of keywords on your own. However, do also invest time exploring specific keywords that will boost your business’ online presence.

Think of yourself as a homeowner who requires your assistance. What keywords would you type in to find a roofer? List the words and phrases that come to mind, such as roofers, roof contractors, roof repair, and so forth.

Afterwards, pair those words with regional terms that a homeowner might use to look for that service in their particular location. Now that your list has been expanded, terms to rank for include:

[Your local search area] roofing contractors

For illustration, type “Sydney roofing contractors” into your search engine. 

Follow the same procedure for any additional services you might provide, such as installing windows or replacing gutters.

2. Sprinkle keywords throughout your roofing website.

After creating a list of local roofing SEO keywords, use the terms in the content on your company’s website and social media accounts. Your company will probably show up higher in the listing when a prospective customer types those terms into a search engine.

3. Include your geotargeted keywords in the page titles and metadata.

Include your location-specific keywords in your titles and metadata for roofing SEO purposes. The key term for each page should appear in the title and metadata of your homepage, service pages, and even blog posts.

4. Ensure Consistency in Your Name, Address, and Phone Number

Consistency is key when it comes to local SEO for your roofing business. Make sure to use the same name, address, and phone number (NAP) across all online platforms, including your website, business listings, and social media profiles. This helps Google and other search engines understand that you are a legitimate and trustworthy business.

To further strengthen your local SEO efforts, it’s essential to include your main office address in the footer of your website. This best practice not only helps Google understand your location but also makes it easy for potential customers to find and contact you.

5. Create a Google My Business Profile

Creating a Google My Business account is a quick and easy way to boost your local search visibility. Not only does it help you stand out in Google’s search results, but it also allows customers to leave reviews and ratings for your business. This can be a valuable source of social proof and can encourage more people to choose your roofing services.

In addition to these tips, there are a few other things you can do to improve your local search visibility. Consider listing every location you have on your contact page, building backlinks from other reputable websites, and internally linking your blog posts to relevant service pages.

Finally, don’t forget to list your office hours on your website’s footer, contact page, and Google My Business profile. These simple steps can go a long way in helping potential customers find and choose your roofing business.

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