Illuminated signs and graphics bring a whole new meaning for “lighten up” in your business. The customized illuminated interior signs are trendy and lend an aesthetic touch to conventional storefronts and commercial buildings. These signs can entice your customers, enhance your brand and add depth to your story.
Let’s dive in and learn more about the benefits and competitive advantages of backlit signage beyond its unique appearance.
Backlit Signage and Design Elements
Illuminated signs are letters, graphics, or sign text, lightened from within. It requires no external lights, and therefore there are no spot or strobe lights pointed directly at a sign. Several fabrication techniques are used when creating illuminated signage. First, it involves customized fitting of fabric overlays into frames which are then installed over LED lights, converting illuminated systems into a self-lighting machine.
Also known as lightbox or backlit signs, this type of signage can literally light up a room. It has been found that signs are usually the first thing the average prospective customer or client notices about a brand, storefront, or building. There are four design elements that sway consumers to react to your sign and step inside.
- Detectable – Are your signs visible during day, night, rain, or shine?
- Conspicuous – Does your business sign blend in with backdrops or get lost in a sea of competitors?
- Legible – Are the letters or words on your sign clear and readable?
- Comprehensible – Is your overall purpose or message easily understandable and delivered through the sign?
When creating custom LED backlit signs, all these elements are checked. It is ensured that graphics and text are bright and bold, easily readable, and satisfy the entire function to impart, direct or advertise business information.
Why Use Illuminated Signs for Your Business?
Signs are the most important and impressive elements that define our overall business. Consumers usually form an opinion about the brand or a business by looking at sign looks. Therefore, it is important to have a contemporary and eye-catching illuminated sign.
Additionally, when compared to unlit, conventional signage, backlit signs carry all sorts of enhancements. It includes
UV-resistant inks and high-resolution base fabrics are used for backlit signage. It ensures that text and graphics remain sharp and clear even from long distances or when looking from right beneath a sign.
Illuminated signage is incredibly economical to install and maintain. To power the signs’ luminosity, energy-efficient LED bulbs are used.
Illuminated signs can be safely installed anywhere, indoors and outdoors. They can be used for wayfinding or compliance purposes, for branded lobbies, meeting spaces, or conference rooms. These signs also have distinct visual effects from 3D, flashing to contour cut-like detailing and multi-colored bulbs.
Advantages of Illuminated Signs
Backlit signs or illuminated interior signs offer numerous business-critical benefits.
- Professional Appearance
Backlit signs inject your business with a unique, impressive, and high-end appearance. These LED lights emit a bright and steady glow that makes it clear to read the message on the signboard from up close and afar. In addition, the aluminum or acrylic frames are durable and sturdy, cut and shaped according to your imagination.
- Highlight your Brand
Though the lighting is often neglected and ignored aspect of business ambiance, it can be used to go for extra branding. The personality and purpose of the business can be conveyed using the customized illuminated signs. It highlights your brand where you can add fonts, colors, and corporate logos. You can also get customized illuminated signs where you can add elements according to the requirements of your business ad branding strategy.
- 24/7 Advertising
Illuminated signs accelerate the visibility of your business, especially at night. It allows the audience to easily catch and read the messages, even from the long-distance, thus enticing them to convert from passive prospects to in-store visitors. This advertising happens 24/7, even when your business is closed at night.
- Beat the Elements and Stand Out from the Crowd
Backlit signage distinguishes your business by capturing the attention of the customers even at night or inclement weather. Your glowing sign comes alive even during wintery afternoons or gray, gloomy skies. It conveys personality and professionalism when other types of sign graphics remain obscured. Illuminated signs amplify your brand and make it visible even to passive eyes. They offer more customization and a clear, understandable effect.
- Visual Effects
Illuminated signs support visual effects from movement, flashing lights to animation, and color-fluctuating bulbs. When talking particularly about LED backlighting, they are versatile, made up of several light fixtures that can be programmed to light up independently.
These illuminated signs’ dimensions and unmatched textures also support contour cut-mimicking or 3D signage design that can be added to interior walls or storefronts. Additionally, to surprise and delight your customers, backlit signs can be used to illuminate a story. It is attention-grabbing, and a unique feature that displays information captivates by telling a story and establishes a connection with the target consumers.
Signs attract potential customers to your business. In addition, illuminated interior signs amplify the process of maximizing the impact through branding and marketing work. So get ready to extend the business identity and brighten it up with backlit signage!