It’s no secret that advertising is one of the most important aspects of running a business. But there are different types of advertising, and not all of them are as effective or affordable.
One form of advertising that is particularly powerful and should not be underestimated is sticker marketing. Custom stickers are eye-catching and draw attention to your brand, they can be used for a variety of purposes, they’re affordable and easy to get, and people love stickers and are more likely to hold on to them.
Here’s a closer look at each of these reasons:
- Stickers are eye-catching and draw attention to your brand
One of the most important things about advertising is that it gets your brand noticed. That is exactly what stickers were made for: they’re colorful with interesting designs, and they can be placed in strategic locations where they’re sure to be seen.
This makes stickers the ideal tool to increase your brand’s awareness. Be sure to include your logo in your design. Logo stickers give consumers a visual shortcut to your brand. When people see your logo, they’ll be more likely to remember your brand and what it stands for.
- They can be used for a variety of purposes
Stickers can be used for a variety of purposes, from promoting a new product to raising awareness for a cause. This makes them incredibly versatile and means that they can be used in a variety of marketing campaigns, both on- and offline.
The easiest way to do this is by adding a QR code to your stickers. QR codes are a type of barcode that can be scanned with a smartphone. When scanned, they will direct the user to a website or other online content. This makes stickers an effective way to drive traffic to your website and take your customers further down the funnel.
- They’re affordable and easy to get
Another great thing about stickers is that they’re affordable and easy to get. You don’t need to spend a lot of money to create a high-quality sticker, and there are many sticker printing experts that will produce them for you.
Make sure to check out their bulk discounts. Oftentimes, ordering more stickers means that the price per sticker drops to only a few cents per sticker. Sounds tempting, doesn’t it?
- People love stickers and are more likely to hold on to them
Finally, it’s worth noting that people love stickers. They’re fun, they’re collectable, and people are more likely to hold on to them than they are to other forms of advertising. This means that your brand will stay top-of-mind for a longer period of time.
You might even want to hand your cool die cut stickers out for free. When you hand out free stickers, you’re activating the reciprocity principle. This is a psychological principle that states that people feel obligated to return a received favor.
So, when you give someone a free sticker, they feel indebted to you and are more likely to buy something from you in the future.
If you’re looking for an affordable, effective way to advertise your business, stickers are a great option. Keep these four reasons in mind, and start using sticker marketing to your advantage.