Who is an influencer?
- An influencer is someone who has a large number of followers on social media like micro influencer platform India as Twitter, Instagram, YouTube, Instagram, Pinterest, Facebook, and others. They have the capacity to motivate individuals to take action because followers value their advice and knowledge.
- These influencers work with brands on a regular basis to raise awareness of their products or services. Because they have a large fan base that absorbs everything they share online, their fans highly respect their reviews and thoughts.
Do you know what is influencer marketing?
- Nowadays, social media is a gathering place for everyone. Everyone appears to be addicted to their social media accounts while traveling to school, work, or meeting friends.
- Everyone appears to be making use of their travel time to explore new trends and express their opinions on a specific product or service.
- When a customer receives a cold latte at a coffee shop, they immediately take to social media to vent their displeasure. One review on a big social media site is all it takes for people who have had a similar experience with the coffee shop to comment.
- That coffee establishment loses hundreds of customers in a matter of hours. As a result, firms’ social media workers must be extremely proactive in identifying dissatisfied customers.
Benefits of working with nano influencers
They have a good bonding with their fans
- Nano-influencers develop stronger relationships with their target audience.
- They have developed a nice dialogue and one-on-one communication with them, which is much more intimate and engaging.
- Nano-influencers are more likely to respond to practically every comment; additionally, they provide a meaningful response or ask a question in return to better understand their followers.
- They truly communicate with their audience through comments on their postings; they recognize their most devoted followers and like interacting with them.
Their engagement rates are much higher
- According to Hype Auditor’s current State of Influencer Marketing 2019, the engagement rate of nano-influencers is twice that of other types of influencers.
- The higher the engagement rate, the more likely an influencer’s followers will notice a sponsored post.
- That means they have a higher reach, and hence the cost per impression and interaction is substantially lower.
People place more trust in minor influencers
- Most of their followers regard a nano influencer India as a buddy. According to a recent study, we tend to trust our friends more when the decision demands a relatively minor commitment of time, money, or effort (retail, restaurants, travel services, etc.).
- Because they don’t want to disappoint or lose the audience’s trust, these producers are more cautious when selecting a product or service for advertisement.
- This provides a significant advantage: your product will receive an audience endorsement as a result of the established trust in the influencer with whom you have agreed to engage.
Nano-Influencer is a more cost-effective
- Only 44 percent of minor influencers want the monetary reward, according to the poll.
- Our own brief research confirms this information. The majority of the #ad postings on nano-influencer accounts were designated as gifted collaboration.
- Another financial advantage is that you can use the content made by nano-influencers on your own social media or website.
Make a note of it in the contract.
- Nano-influencers are the perfect alternative for startups and small businesses, as well as those looking to expand their market presence on a tight budget.
What exactly is the distinction between nano- and micro-influencers?
- Nano-influencers and micro-influencers are quite similar. They do, however, separate out from the crowd with one word: “better” – better connections, engagement, and ROI.
- Let us contrast these two types of influencers:
- We started with the notion that influencers often charge around $10 for 1,000 followers to compute the average price per engagement.
- All of these should lead you to the conclusion that nano-influencers are more than twice as affordable.
