Your website is a vital marketing tool for your business. Therefore, you need not only design but also a high functionality with your website design. If you are not a professional website designer, you will need a website design agency to do the job for you. And finding the right website designer is a must.
But before you find the right website design agency, you need to determine your goals and the features you want on your website to achieve your goals.
Functionality, Your Website, Needs to Have
Your website is going to get you more leads through various means. First, it needs to be ready for digital marketing by syncing your CRM, such as Salesforce or other major CRM software.
It should allow integrations for marketing automation tools such as Marketo, HubSpot, and more. It should also link important email marketing platforms, including MailChimp, Constant Contact, or Emma. Finally, it must also allow users to fill out their forms to submit to your team. The website needs to be equipped to collect donations or payments, both one-time and recurring or subscription-based.
Features Your Website Must Have
A professional business website needs to have user-friendly features with easy navigation, be search engine friendly and optimized for higher ranking for relevant queries, and be conversion-optimized with easy checkout flow. Online stores need to have the correct e-commerce functionality. It should be SSL certified to comply with Google’s HTTPS protocol, especially for YMYL (Your Money, Your Life) niche websites. The online forms should be secure. Healthcare care forms need to be HIPAA-compliant.
When you have set your business goals to communicate to the prospective web design company, they can devise strategies for achieving the same in a reasonable time frame. Make sure the goals you set are practical. Also, you need to decide your budget and schedule for reaching your goals. These are the three most important things you need to communicate with them. You may not get an exact estimate, but a range can be helpful to get the right quotes.
Also, they need to be available to get your website live within the time frame you have set.
Searching For the Best Website Design Agency in India
Having set your goals, budget, and timeline, now is the time to review the Best Web Design Agency in India.
You can choose from the best options globally and are not restricted to a particular area. Apps like Google Meet, Zoom and Skype make it convenient and easy to collaborate and communicate with service partners across the globe. You need to assess their experience, portfolios, work culture or communication skills, and ability to form a rapport.
Review Experience, Portfolios, And Work Culture
Experience
Check if they’re an established agency or a startup. What is their experience in the industry that can help you achieve the results you want to get? Are they proficient in building websites with the features and functionality you need? Have they implemented those features on their site? Do they give you any new information about features, functionality, or tools that will benefit you?
Ask them all questions in mind and how they plan to achieve your goals. Do they have satisfactory answers? If you’re satisfied with their answers, proceed further to check the portfolio.
Portfolio
A portfolio of their best works is one of the reliable methods to assess the prospective web design agency’s proficiency and skills. You have to focus on things beyond the good looks of a website. Check things like navigation, loading time, mobile friendliness, and usage of the latest website trends. You can get an insight into their industry experience, creativity, coding abilities, and knowledge updates. Check the diversity in imagery, structure, and navigation. Do you feel inspired by their work? If yes, pretty good. There’s more to find out. That is- client reviews for their business.
Read Online Reviews
What do their earlier clients have to say about their work? Check their testimonials for online reviews not only on their website but also on social channels. Dig out their reviews on Google, Facebook, and Yelp. Check their Clutch, GoodFirms, and The Manifest. If you find positive reviews-they are the right choice. Clear all your doubts in your meeting with them about the communication methods and how long they take to respond, the way to report progress, and more.
In the End
Besides great work, you want a collaboration that leaves a pleasant taste when you communicate with them. So it’s essential to check the culture and work values. How do they work together? Are they receptive to your ideas? How do they answer your queries? Do they listen well to you? Do they show an interest in your project? If you feel a positive answer to all these questions, you’ve found the best website design company in India for you. We at Web Design Discovery want to make searching for the right web design agency easier for you. Just reach out to us if you want to learn more.