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The Right Way to Use GMB for Law Firms

Google My Business (GMB) is a mighty instrument that you can use to improve your law firm’s online presence. When used correctly, GMB can help you attract new clients and grow your business.

In this article, we will analyse the valid way to use GMB for law firms. We will provide tips and advice on how to optimize your profile and get the most out of this valuable resource. Let’s get started!

What is GMB?

GMB is a free online tool that allows businesses to create a profile page. The profile page includes business information such as the name, physical location, contact no, web address, and hours. In addition, GMB allows businesses to add photos and videos, and post updates about their business.

The main goal of GMB is to help industries connect with local shoppers. When people dig for a firm on Google, they may notice the business’ profile page on Google Maps. They can also click on the “See inside” link to sight snaps and videos of the business.

Why Use GMB?

There are many justifications why you should employ GMB for law firms. Here are some of the most important benefits:

Increased visibility: When you create a GMB profile, your business will show up in Google search results. This can help you draw fresh consumers who are seeking legal assistance online.

Improved local SEO: GMB is a powerful tool for improving your law firm’s local SEO. By adding accurate business information and photos, you can help Google rank your law firm higher in local search results.

Greater customer trust: GMB helps build trust and credibility for your law firm. Customers who find your profile page are more likely to contact you for legal services.

How to Optimize Your GMB Profile

Here are some tips on how to optimize your GMB profile:

Complete your profile

Be sure to provide accurate business information, including the name of your law firm, address, phone number, website, and hours of operation. Also, include photographs and videos to facilitate the business promotion.

Claim your business listing

If you don’t claim your law firm in GMB, someone else may do it for you. This could lead to inaccurate information being displayed on your profile page. To claim your business listing, go to and click on “Start now.”

Verify your business ownership

To verify your business ownership, you will need to provide a verification code. This code can be obtained by mailing or faxing a postcard to Google. Besides,  you can also verify your ownership by phone or through a Google My Business app.

Add keywords to your profile

Be sure to add keywords to your profile that accurately reflect the services you offer. This will help potential clients find your law firm when they search for legal services on Google. Keywords also play an important role in local SEO and help your law firm site to stand out.

Post useful updates

Be sure to post useful updates about your law firm on GMB. This can help attract new clients and build credibility for your business.  The updates can include news, events, blog posts, and articles.

Use GMB on your website

You can add a Google Maps widget to your website that will show the location of your law firm. You can also use the “Find businesses” feature to support clients locating the firm’s location.

Encourage Reviews

One of the interesting options of  GMB is it enables users to leave feedback about your business.  You can facilitate your customers to leave thoughts on GMB. Positive reviews can assist to draw new shoppers and enhance your business’s online prominence.

Respond the feedbacks

When you get feedback on GMB, be sure to respond to it. This can aid to construct a favourable association with your customers and demonstrate that you care about their sentiments. Whether it’s positive or negative feedback, make sure to respond with courtesy.


GMB is a great way to connect with local customers and improve your law firm’s visibility online. By completing your profile, claiming your business listing, verifying your ownership, and adding keywords to your profile, you can optimize your GMB profile for greater success.

In addition, be sure to post useful updates and motivate your customers to leave feedback. By following these tips, you can use GMB to its fullest potential and improve your law firm’s online presence.

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