Online art sales are booming. Internet offers several ways to promote and sell your work. Not all art website utilise the correct strategies to attract buyers.
How can you gain exposure and sales? Here are some starting tips.
Check your website’s links
Checking your website’s links is crucial. Broken links appear unprofessional and hinder website navigation.
Make sure your links go to the right pages. If you’re selling prints online, make sure the link leads to the photo page, not the homepage. You’d be shocked how many art websites contain faulty links. Read more
Headers and Navigation
While you may desire a distinct page for each piece of art, don’t display them all on your header. A confusing title can turn off buyers before they see your paintings.
Instead, keep your header simple. If you have many series or collections, make a page for each with thumbnails. This structure will help buyers traverse your website and find artwork.
Site speed optimization
53% of people exit websites after three seconds. If your website is slow, customers won’t wait to see what you offer.
Your site’s speed is important. It affects page load times and SERPs. Google says site performance is a factor in their algorithm, therefore optimise yours by:
- Removing or compressing huge images
- Remove extra typefaces
- Response time improvement
Quality hosting plan
Ensuring your website’s performance improves user experience and search engine rankings, leading to greater traffic and sales.
Responsive web design
73.1 percent of web designers say a non-responsive design is a top website exit reason. A responsive web design keeps your website looking fantastic on desktops and mobile phones. Whether you’re a museum or a photographer, your website must be mobile-friendly.
A responsive website is important for aesthetics and business. Your website must adapt to all screen sizes, as more people use smartphones to surf. If not, you may lose customers.
Clear CTAs
Your website’s aim should be evident to visitors. Digital Authority Partners suggested integrating CTAs on your website. CTAs are phrases or buttons that encourage visitors to perform a specific action, like buying a print or joining your mailing list.
Clear CTAs help visitors know what to do. This will boost your website’s conversion rate and user-friendliness. Read more
Minimize content
You just have a few seconds to convince a potential buyer to stay on your website. Don’t overwhelm them with information.
Keep your material simple and focus on the essentials. This will help people scan your website and learn what you provide. You can add further details on separate pages or blog entries.
Install antivirus
Install anti-virus software if you sell products or services online. It will assist protect your customers’ information and transactions.
There are many antivirus applications, so conduct your homework to select the finest one for your website. By protecting clients’ data, you can develop confidence and encourage repeat business. Plus, antivirus software won’t flag your site.
Research keywords
Keyword research is a great approach to increase your website’s SEO. First, identify keywords customers will use to find your products or services.
Once you know your keywords, you can use them across your website. This will boost your site’s exposure and reach your target audience.
Create value
Content reigns supreme. Consider improving your website’s ranking. You must develop high-quality, valuable material then.
Blog entries, infographics, movies, etc. can be included. Providing valuable, engaging material will keep visitors coming back. You’ll boost your website’s rank.
If you sell personalised dog portraits, blog about your process. This improves SEO and helps clients comprehend what you offer.
Summary
You must optimise your website for users and search engines to make it successful. By following these guidelines, you can increase your website’s performance, design, and conversion rate. Start improving your website now!