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How to Create an Affordable, Personable, and Engaging Website for Your Small Business

How to Build an Impressive Online Presence for a Small Business

Even though building a website for a small business can seem daunting, it is not impossible. Site-building and its future success are based on three main pillars: SEO, content creation, and marketing promotion. But first, you need to prepare the basis for all of the above, namely to think about the domain, hosting, and web design.

  • Domain: You must have a domain name relevant to your business. This will be the URL address. Popular domain name registrars are GoDaddy and NameCheap.
  • Hosting: No site runs without hosting. Therefore, purchasing hosting services from an organization with a good reputation for stability and service quality is essential. Many providers, like BlueHost, A2Hosting, SiteGround, and ScalaHosting, offer plans with specific storage capacity, SSL support, bandwidth, number of domains/subdomains, 24/7 assistance, etc.
  • Web design: Developing a website isn’t just deciding on the layout and colors. There is more to it than that. You must know what the user experience will be like. If you are new to web design, then ready-made templates are the best option. They already contain all the features tailored to the site’s topic. In fact, all you have to do is to import demo files and start working on those very “three pillars” (SEO, content creation, and promotion).

A few more words about the third point. Templates are usually designed for a specific platform (CMS): WordPress, Joomla, Drupal, MotoCMS, etc. For more experienced users and developers, there are also “CMS-free” HTML5 templates available. However, working with a CMS-based template will be more comfortable since you’re looking for a more straightforward solution.

And now it’s time to choose which CMS to use. Small enterprises most commonly use WordPress as a platform. Access to the system is simple, and the features are highly customizable. Besides, it offers a lot of flexibility, which is unquestionably something to consider. With this CMS, you’ll effortlessly build your site using small business WordPress themes. How is WP better than other CMS? Keep reading.

Why is WordPress the Most Popular CMS for Entrepreneurs?

WordPress is a content management system at its core, one that is open-source and cost-free to use. Besides, it’s easy to set up, and all the plugins provide endless flexibility, so you’ll have a unique web project in no time.


  • Cost-effective: Many small businesses that don’t have a full-time developer choose this platform as their CMS solution because it’s cost-efficient.
  • Newbie-friendly: It is easy to start and is perfect for everyone. It doesn’t require HTML/CSS/JS knowledge, which is great for small business owners.
  • There are numerous compatible plugins: The CMS supports a large selection of add-ons that provide plenty of freedom for your project promotion. They’re incredibly helpful and add a lot of value.
  • Community support: The WordPress community provides help and advice on how to use it effectively.


  • Security issues: There have been security breaches with certain plugins. Hence, ensuring your web resource is secure and installing reputable add-ons is important.

Also read: Page Speed Optimization: 7 Performance Tips

Three of the Best-Looking WordPress Examples for Small-Scale Enterprises

Your website’s quality greatly impacts your small-scale enterprise. With these three examples, you’ll be able to understand how the right interface may help you succeed.

Kinsta is a hosting company that offers managed hosting with 24/7 support. The layout is very clean and simple, and the navigation is straightforward. Its usability is defined by features such as a dropdown megamenu, testimonials, plan table, lazy load effect, blog layout, multilingual option, newsletter subscription, and more. It also works with such plugins as WordLift AI-powered SEO and Yoast SEO Premium.

SmartChameleon provides a great experience for their clients, offering web development, branding identity, and advertising campaign services. A back-to-top button, lazy loading, animated effects, social media integration, and other interactive features that enhance navigation and usability are also present. And to ensure the management and effectiveness of the site are at their best, SmartChameleon uses the following add-ons: Elementor Builder, WP Rocket, and Visitors Traffic Real Time Statistics.

Quantcast is a provider of advertising technology. It offers a new intelligent advertising platform that enables brands to reach their target audiences in the right place, at the right time, and in real-time. It has a nice layout with plenty of white space and contrasting colors. In addition, it is simple to navigate, mobile-friendly, and has many up-to-date features, such as sticky megamenu, testimonials, sliders, blog support, newsletter form, social buttons, etc. Quantcast also includes WPML, EWWW Image Optimizer, and HashBar Pro Notification Bar plugins.

Improve the Interactivity of Your WordPress Website for Small Business: Try These Modern Web Designs

How to make a business website with WordPress? Here are some recent demos that will help you stand out from the crowd. They’ll help you engage your audience, guarantee a tailored experience, and boost engagement. These five WordPress-based themes are perfect for giving your web project a strong foundation and enabling you to scale it up later.


Demo | More details

Do you want a flexible template with a striking appearance, little-to-no coding needed, simple customization, and plenty of flexibility? This theme has the most features available for creating a fantastic WordPress website for small business. It has up-to-date features that can aid in your marketing initiatives. Elementor offers drag-n-drop capabilities and tools like real-time editing, JetElements, and WooCommerce support to simplify time-consuming tasks.

More options:

  • Multiple demos on different topics;
  • WPML-ready;
  • Graphics with Retina support;
  • SEO-friendly code;
  • 100% responsive;
  • Regular updates;
  • Integration of Google Maps;
  • Blog section;
  • Extended documentation;
  • Images included.


Demo | More details

It is one of the best industrial WordPress themes, which caters to entrepreneurs in construction, architecture, real estate, security, and other industries. You’ll build a site that satisfies your requirements with the dozens of custom pages and the straightforward Elementor page builder. The template provides many features to assist in developing the ideal online presence for your company. These are a functional user interface, a Jet plugin pack, 30+ homepage demos, and multiple blog layouts.

Other benefits:

  • Responsive;
  • Drag-n-drop;
  • Scroll-to-top button;
  • E-store options;
  • Fully customizable footer/header;
  • Multiple font icons;
  • Social buttons;
  • Multilingual;
  • 24/5 assistance & accurate documentation.


Demo | More details

Cryptocurrency is the most exciting digital asset today, and digital currency like Bitcoin is a form of trading. Begin your cryptocurrency-focused resource with this theme, which includes everything you need to create an online presence centered on cryptocurrencies. Adding demo content is made especially simple by 1-click demo import. Being more interactive and modern, it has numerous integrations (Google Maps, social media, etc.). In a word, it’s a perfect choice for anyone looking for a simple, beautiful web project about blockchain or e-currency.

What’s more:

  • Improved for search engines;
  • Mobile-ready & cross-browser;
  • Lazy loading;
  • Team members;
  • Contact form 7;
  • Newsletter forms;
  • Collapsible lists;
  • A drop-down menu with a sticky option;
  • Images included.


Demo | More details

This ultimate WordPress theme is at home on virtually any website. It’s search-engine-optimized and fully customizable, providing a superior user experience for visitors who want their resources to get the most out of them. This theme would be a great choice for companies in the IT sector you’re looking to market to. ITSolve lets you create your WordPress website for small business and adds new features like a drag-n-drop page builder, support for translations, and social media account integration.

More perks:

  • Multiple demos;
  • KingComposer builder;
  • W3C validated code;
  • 100% header & footer customization;
  • WPML, Loco, and Polylang Translators;
  • Contact Form 7;
  • Unlimited colors;
  • Cross-browser;
  • WP 6.0.x support.


Demo | More details

Get the basics right when you use this responsive template. It has all the essential tools your real estate agency or home viewer company needs to offer a great service. You can import demo content with one click and customize it in no time, so you’re on your way to appealing to potential clients. They’ll also get updates for life!

What else:

  • Social buttons;
  • Sticky header;
  • Dropdown menu;
  • Back-to-top;
  • Sliders;
  • Widescreen video;
  • Testimonials;
  • Team members;

Also read: 10 Checks You Should Have While Choosing a Template

Templates as a Helpful Tool to Build Better Websites Today

Templates have been around a while, but they’re becoming even more popular among people just starting with businesses. Ideal for launching a WordPress website for small business, these templates look attractive and are great for any startup. Every company strives to build an online presence that is visually appealing and gets users to convert quickly. With the few examples above, you have a high chance of building websites faster than ever before!

Building a WordPress Website for Small Business Using Template: Video Review

Creating a Site Using Website Template: Before and After

You’ve already realized that web designing with a template is easy. It is! You don’t have to spend all your time developing creative ideas. This video shows you five gorgeous examples made with TemplateMonster products. So sit back and get inspired.


Do I have to be a coder to edit a WordPress template for business website?

It won’t be necessary for you to get into coding. Just move the text around like you are working in a normal document editor. Thankfully, many drag-n-drop page builders are available on the WP plugin market. WPBakery, Elementor, VisualComposer, and Gutenberg Editor are some possible choices for you.

Is it possible to use free-download WordPress themes for business websites?

It depends on the marketplace where you’ll download a theme. The free WordPress themes you can find online are a great way to test them before paying for a premium theme. They do not offer full functionality, but they’re great for experimenting with what might work best.

How do I add a blog to my WordPress website for small business?

You don’t have to worry about creating a new blog using templates. Most of them already include the layouts for your future blog. You have to add your own words to them, and then you’re done.

Can I create business website with WordPress by myself?

Building a WordPress CMS business website was a breeze, but now it’s easier than ever to create. You don’t need to worry about how it looks and how well the design works because you’ll be able to focus on your content instead. Building an online presence is now easy and doesn’t require outside assistance. However, if you want to take it a step further, here are some steps that you need to consider when building your site.


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