One of the most crucial components of your sales funnel is your landing page. You must ensure that it is optimised to draw in and convert each visitor.
You must focus on the copy and design of your landing page. These two work well together to boost your sales or subscriber count.
The article help know about about the various do’s and don’ts which you should consider while creating the landing page.
8 Factors to Consider While Creating the Landing Page
Below is the list of factors you should keep in mind while creating your landing page.
Go Minimalistic
Your landing page has goal, which may be lead generation, conversions, or something else entirely. You must make sure that you just point visitors in the direction of that one goal.
You run the danger of confusing your visitors if you include too many features. So make an effort to keep things simple.
Use of Interactive Elements
An interactive element reacts to user interaction and adds engaging and useful engagement to the user journey.
Such aspects keep your visitors interested in your landing page design.
With animations like vertical or horizontal swipe transitions, you may speed up normal scrolling as well. On landing pages, hover animations are also highly prevalent.
When including such features, you should be aware that your website load time may be impacted. So, to optimise the photos on your landing page, try adopting Next-gen image formats.
Make Use of Professional Graphics
It’s possible that our definitions of professionalism and irresponsibility vary widely. On your page, you must employ expert graphic design of the highest calibre. Take assistance from a designer if you can; if not, use reliable design tools and resources.
Meanwhile, if you face a problem regarding professionalism and finding the best designer for your landing page has become a hassle task for you. You can check you Craftemo. Craftemo is a graphic design agency that works on the model of subscription-based. They provide the best graphic design subscription services in India where you get professional design who works dedicatedaly towards you.
Remain Consistent
Your landing page will be reached by your visitor via third-party websites, such as Facebook or Google Ads. More of what you offered in your limited ad space is what they want to see. And visitors will feel alienated if your landing page displays something entirely different.
Both the visual style and the message of your landing page and the ad that the user initially clicked on must be consistent.
Choosing Colors Wisely
You must choose colours now that you are aware that your advertisement and landing page design must use complementary hues.
Most businesses try to match their colour scheme with that of their website. However, depending on your product or service, you can always try something new.Based on the psychology of colour, you can think about adding various colors.
Focus on the CTA
Your landing page’s CTA is highly significant. The goal of everything you do on your page is to get visitors to click that one button.
Make sure it is audible and understood well. It should be distinct from every other part so that the visitors can find it.
Use Videos
Customers want to watch your product in use. Your conversions will significantly increase if you include a video that demonstrates how to use your product or how it appears in use.
If your video doesn’t include a product demonstration, you might also think about using a brief GIF.
Test It on the Different Browser
Each browser has a distinct style of rendering HTML, CSS, and JavaScript. Therefore, your landing page design may not look exactly the same in all browsers.
Check how your landing page appears in various browsers. How long does loading take? The most crucial factor is how mobile users perceive it.
Your designs should be responsive to mobile devices and suitable with a variety of browsers.
