Running a commercial or home-based cake and bakery business both requires a professional attitude. Representing this professionalism is necessary for every factor associated with this business. But, a box for cake that you are going to use for this purpose is crucial. So, it is vital to focus on every aspect related to this packaging and ways to inspire customers.
You will need to inspire customers with both the aesthetics and functionality of the packaging. Of course, the packaging firms will also facilitate you in getting a unique solution. Still, there are factors to consider on your behalf. Here are 5 tips in this regard that will help you become professional at these boxes.
Use a window box for the cake
An important factor about baked items is their presentation. Of course, you or professional bakers of your bakery would pay greater attention to this factor and make the cakes look alluring. But, showing this presentation to the customers is also essential to leave an impression. Using boxes for cake with a window will help you in exposing this presentation. Therefore, always prefer to keep a window in the packaging. Packaging for cakes is often quite of size, so keeping this window in the lid is a perfect choice you can make.
This window is equally beneficial for boxes with hinged lids and with a removable lid. A major benefit that your bakery business could get is an increase in sales. People could quickly see the different types of cakes available and order the best one suiting their requirements. So, always prefer buying cake boxes for sale having window panes.
Add a handle sleeve for carrying ease
Facilitating customers with some kind of carrying ease is vital while ordering the bulk cake boxes from a packaging firm. Sizes for cakes could vary according to the celebrations and people invited to the events. For example, cakes for wedding servings are often of more inches and in a multi-layer structure. Therefore, the increased size of cakes means difficulty in lifting cake because of its weight. This difficulty comes in terms of keeping the cake in a balance to maintain its original shape and charm.
Adding a handle to the box would reflect how much you care about keeping customers in a comfort zone. The use of a sleeve is the best method to adopt in this regard. These sleeves are wrapped around the box and have a durable handle in the top mid position. Moreover, these sleeves also increase the lavish look of cakes that inspire customers.
Make the packaging walls durable
Considering the safety of cakes is the factor that you need to pay maximum attention to. People consider a bakery services provider nonprofessional that pays less attention to this factor. For this purpose, it is essential to buy cake boxes that are not compromised in terms of quality from any aspect. A box made of low-quality material is unable to resist the possible damages. Both the environmental and physical damages could influence the cakes during transportation or in bakeries.
So, use boxes with rigid and thick walls for providing the best experience to the consumers. Similarly, work over the weight carrying capability of the packaging base. It is better to test the strength of the base during the production process whether it could carry desired weight easily or not. You can find such durable cake boxes online made according to the needs of products and businesses.
Use customization for branding display
Considering the personal needs of businesses is also vital along with professional needs. Business branding is both a personal and professional need. Your packaging is a perfect tool for branding and business promotion purposes. However, ask your cake box supplier to bring the customization practices into use. Displaying the branding elements in a simple format would not inspire customers that much. For example, there is a difference between simply printing a logo over a box surface and displaying it using embossing or debossing techniques.
An embossed logo will attract more customers because of its pop-out effect. It satisfies the customers about services as well because of proudly displaying the logo. Similarly, display your bakery name and slogan using the alluring custom fonts. Even try to exhibit professionalism by using a QR code for further details about the baking process rather than filling the surface with lengthy details.
Get an event-specific box for cake
Cakes are a baked item for celebrating special events and making those moments memorable. An ordinary, normal used packaging is unable to add such value to these events. Therefore, you should get special cake boxes in Sydney with a thematic design related to ongoing events. Bringing a variety in box designs is a better option. For example, you would always need to deliver orders for birthdays, weddings, and corporate celebrations. So, prefer keeping separate boxes for each of the events. Similarly, target the ongoing events as well.
Some popular events for which you should buy thematic packaging are Christmas, New Year, and Valentine’s Day. Moreover, you can target regional cultural and religious events in this regard. Make packaging specific to events by using relative imagery and displaying the wishes. Buying such cake boxes bulk and using them for your bakery could easily double the sales.
While rolling up the discussion, it is vital to implement all these tips using the services of some experienced packaging firm. Such an improved and aesthetically amazing box will soon become an identity of your baking business. Especially give a top priority to the customer ease and branding aspects. Experts consider these factors a gateway to success. Getting professional at cake packaging would build your brand image and mood board for customers to stay attached to your services.