Amazon FBA trademark
It is understandable to make mistakes since you’re an Amazon FBA newbie. But it is better to be proactive because some errors could result in seller account suspension. Here are the mistakes that you should avoid as an Amazon FBA seller:
Dependent on FBA Alone
The coronavirus pandemic froze the global supply chain last year, and Amazon has been affected as well. When COVID-19 hit the world, Amazon enforced several restrictions, such as prioritizing essential items only. This action got third-party sellers scrambling to get their shipments to reach the fulfilment canters.
Tip: Always have a plan B. Plan B would be switching to Fulfillment by Merchant (FBM) set up whenever the need arises. FBM is when you handle the order fulfillment operations by yourself.
Not Protecting Your Brand
Amazon is one of the most competitive marketplaces on Earth. Sellers are willing to fight tooth and nail just to get most of the sales. This gave birth to shady characters like hijackers and counterfeiters. They are eager to take down their fellow sellers to stay ahead of the game.
Tip: Do everything to protect your brand and reputation. Enroll in Amazon Brand Registry and have your products trademarked, try fba charges calculator before you choose a product this will give you estimates on required investments to purchase & potential profits.
Running Out of Stock
You won’t be penalized if you run out of stock. But your seller performance metrics and ranking will be affected. Amazon also automatically removes a listing that has zero inventory. And, of course, you will lose out on potential sales.
Tip: Regularly check your stock levels on a weekly or bi-weekly basis. Replenish right away to keep selling and earning.
Not understanding Amazon’s Policies
We won’t sugarcoat this one: Amazon rules and regulations are mind-boggling and overwhelming to read. No wonder sellers skip this part. It consists of hundreds of web pages that will make you scream, “Information overload!” But failing to do so would put your selling privileges at risk.
Tip: Sorry, buddy, but there are no shortcuts for this one. You have no choice but to read it from front to back. And do whatever it takes to stick to the rules to avoid getting banned from the largest online marketplace on Earth.
Selling on FBA Gets You Rich Quick
Nope. Yes, you can earn money as an FBA seller, but it will not be an overnight success. Many new and inexperienced sellers have this delusion that Amazon FBA is an easy way to get rich quickly. However, this is not the case, and it takes blood, sweat, and tears to earn your first hundred or thousand dollars on the platform.
Tip:
Hard work and dedication are the keys to being a successful Amazon seller. There is no such thing as magic bullets and quick hacks. You need to roll up your sleeves and get to work. There is no other way.
Wrapping this up
All it takes is four words to give you an edge to sell in Amazon’s vast online marketplace. You need to have these on your product listings:
“Fulfilled by Amazon” and “Prime”
The first phrase assures customers that they are guaranteed free and quick shipping. At the same time, the latter allows you to offer your products to read-to-buy customers. If you want to hit two birds with one stone, enroll in Amazon FBA to start selling and growing your online shopping business in no time. Just follow the steps on this guide and take heed of the mistakes above to stay in the good graces of Amazon.
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